Below are some thoughts on when a Big Data solution might make sense
1) Current platform capabilities are insufficient to process amount of data needed
2) New data structure is inconstant with the schema of existing analytics datastore, resulting in a mix of information types
3) Data transmission rates are too high for analytics platform or there is a need to ingest data quickly without knowing its schema ahead of time
4) Need to move from analysis of short history to several years of data
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